Word-of-mouth and editorial content in newspaper articles are still the most trusted form of advertising in India. Acording to a survey conducted by global consultancy firm, The Nielsen, Indian respondents voted most in favour of recommendations by acquaintances (93 per cent) followed by editorial content in newspaper articles (87 per cent), preferring them as most trusted forms of advertising.
SOURCE: http://www.thehindubusinessline.com/blnus/19281430.htm
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